Thumbtack versus Angi is the wrong question. The real question is whether paying for leads should be your whole marketing plan or just one piece of it. This episode breaks down what lead marketplaces actually cost you, and what it takes to build marketing you truly own.
Chapters: 0:05 Cold Open 0:27 The Setup 1:18 What To Actually Ask Before You Pay 1:48 Where Your Own Website And Google Fit In 3:28 The Part Nobody Has Time For 4:02 What To Actually Do 4:59 Close
Not all leads cost the same once you count the competition baked into the price. We break down why shared leads from marketplaces like Angi and Thumbtack turn every call into a race, and why exclusive leads change your win rate, your stress, and your real cost per job.
In this episode: What shared leads actually are and how marketplaces sell them Why speed decides who wins a shared lead every time Where exclusive leads really come from The honest tradeoff between cash now and time invested Why ownership matters more than any single lead price How to blend both models while you build owned lead flow The one question to ask any lead source before you pay
This is for trades business owners trying to figure out why their lead costs and close rates never seem to match up.
Chapters: 0:05 Cold Open 0:22 The Setup 1:51 What Exclusive Actually Means 3:11 Why Ownership Changes The Math 4:52 What To Actually Do About It 5:46 The Close
Your Google Business Profile might be doing more harm than good if it has been sitting untouched for months. We walk through the simple, unglamorous habits that keep a trades listing accurate, active, and useful to the people searching for you.
Chapters: 0:05 Cold Open 0:29 The Setup 1:12 Picking the Right Categories 1:46 Service Area, Not Storefront 2:22 Photos That Build Trust 3:12 Posts, Questions, and Reviews 4:30 Keeping It Accurate Over Time 4:57 What To Actually Do 5:47 The Close
Most appliance repair websites try to cram every brand and every fix onto one bloated page, and it is quietly killing their search traffic. This episode breaks down a simpler, more effective way to structure your site so it actually matches how customers search when their fridge or washer dies.
In this episode: Why one giant service page hurts appliance repair SEO Building short, focused brand pages like Samsung or Whirlpool Creating appliance type pages for refrigerators washers and ovens Avoiding the doorway page trap on service area pages Optimizing your Google Business Profile with real services and photos Timing review requests so they reinforce brand and appliance keywords A simple monthly plan to roll this out without burning out
This is for appliance repair business owners who want their website to finally work as hard as they do.
Chapters: 0:05 Cold Open 0:20 The Setup 0:28 Brand and Model Pages 1:24 Organizing by Appliance Type 2:22 Service Area Pages Done Right 3:05 Google Business Profile and Reviews 4:11 What To Actually Do 5:04 The Close
One generic electrician webpage trying to rank for everything usually ends up ranking for nothing. This episode breaks down a practical, no-hype approach to local SEO built around the specific jobs that actually pay the bills.
Chapters: 0:05 Cold Open 0:24 The Setup 0:59 Building Pages That Do the Work 2:04 Getting Your Google Profile Right 2:49 Reviews That Actually Move Things 3:36 Keep It Running, Not Set and Forget 4:00 What To Actually Do 4:50 The Close
HVAC contractors often run the same marketing plan in July as they do in January, even though homeowner needs flip completely with the seasons. This episode breaks down how to actually sync local SEO with the calendar so you show up when furnaces die and when AC units quit.
Chapters: 0:05 Cold Open 0:13 The Setup 0:23 How People Actually Search When Things Break 1:02 Service Area Pages Done Right 1:50 Your Google Business Profile Is Working Harder Than You Think 2:14 Reviews Build Trust That Rankings Cannot 2:50 Putting the Pieces Together 3:37 The Close
When a pipe bursts, nobody has time to scroll past page one. This episode breaks down why plumbing searches fall into two very different buckets, panic calls and planned research, and what that means for how your business shows up online. If you run a plumbing company and want to stop losing emergency calls to competitors, this one is worth your time.
Chapters: 0:05 Cold Open 0:28 Two Kinds of Searches 1:28 Your Google Business Profile Carries the Weight 2:04 Build Real Pages for Real Jobs 3:02 Reviews Do Double Duty 3:34 Get Your Name, Address and Phone Number Straight 4:36 What to Actually Do 5:37 The Close
Midnight burst pipes don't wait, and neither should your marketing be a mystery box full of empty promises. This episode breaks down exactly what a plumbing marketing agency should be doing for your money, and the red flags that mean they're not.
Chapters: 0:05 Cold Open 0:14 The Setup 0:43 Service Pages and Local SEO 1:03 Google Business Profile and Reviews 1:32 Follow Up Is Part of the Job 2:13 Red Flags to Watch For 3:16 How to Actually Judge an Agency 3:51 Close
